Your number. Your face. Your location. Your call.
Register the things that identify you. Then you decide who may use them, when, where, why and how far. Change your mind in a tap. It takes effect on the very next request.
Live requests for Maya, a shopper
What you can own
If it points to you, you can register it. You hold the key. Everyone else asks.
Phone numbers
Let people reach you without handing out the number itself.
Email addresses
Decide which companies may write, and which only get a relay.
DM and social handles
Control who can message you and who can look you up.
Identities
Names, usernames and credentials, shared one request at a time.
Face and voice
Your biometric attributes stay yours. A store can use them only if you said yes.
Locations
Home, office, and where you are right now, shared at the precision you pick.
You decide six things
For every number, address, handle and attribute you register.
Change a setting and it applies to the next request. No ticket, no waiting period, no copy to chase down.
Limits that fit your life
Permission is not all or nothing. Limit it by time, by place, by purpose, and more. Mix them.
Why you can trust it
You register once. Veristry® keeps it honest.
Veristry®, the independent registry behind Own It®, verifies that you own what you register. Companies ask Veristry®. They do not get a copy of your number, email or face.
Members promise to ask first
Every company in the agrees that you own your information, that it may only use what you permit, and that it will not store or reuse it without your explicit permission.
You see every request
Each request and each decision lands in your log. If a company stops following the rules, you pull its permission and tell your friends.
Try it: three made-up people
Pick a person, turn a dial, add a company to an allowed or block list, then send a test request from a company's side. Nothing is saved or sent anywhere.
Register something new
Allowed list
Block list
Your activity log
Send a test request, as a company
Earn permission. Not just data.
Reach every shopper in your store, and only the ones who said yes. Join the and let customers authorize you instead of guessing. It is live, it is revocable, and it is logged.
What a customer says
You can't text a shopper you know is in your store. Unless she said you can.
Retailers face a lopsided choice. Stay silent and lose the sale, or reach out and risk far more than the sale is worth.
The risk of doing it anyway
Liability. Marketing texts, and contact triggered by who or where someone is, can break consent rules and privacy laws.
Fury. A shopper who learns you knew she was in your store, and texted her, may be very upset. Screenshots travel, and so does political blowback.
Math. One bad story can cost far more than the extra sales were worth.
The money you leave on the rack
The $1,000 coat. She would buy it, in her size, on sale, if she knew it was there.
The app gap. Not everyone has your app. Nearly everyone has a phone number and reads their texts.
Spam she wants. A blend of pull and push: she pulls by choosing what to allow, and you push within it.
Adopt state-of-the-art privacy
Permission checked live, purpose-limited, revocable and logged. The standard regulators and customers are moving toward.
Open new upsell and service moments
Sale alerts, size-in-stock, pickup ready, wayfinding to the right floor. Offers you could not safely make before.
No downside
A shopper who has not allowed you never hears from you and is never recognized. Nobody to upset.
Problems it solves
For retailers, venues, banks, employers, health systems, public agencies and AI platforms.
Privacy compliance
Permission is checked at the moment of use against the owner's current setting. That is built to support consent, purpose, revocation and audit duties under privacy laws.
Customer hesitation and objections
People who would never type a number into your form, or who object to being tracked or texted, will allow you through the Alliance, because they set the rules and can undo them.
The retailer's upside
Contacting or recognizing someone who did not want it can cost more goodwill than it earns. Owner permission lets you help the people who want it and skip the ones who don't.
Less to hold, less to lose
You receive an authorization result, not a stored copy. There is no pile of raw numbers or faceprints to breach, retain or purge.
Revocation without tickets
When an owner withdraws, you find out on the next request. No queue of deletion requests and no argument over who the controller is.
Ready for AI agents
Agents acting for customers and for you need a clear record of who authorized what. The registry supplies it.
The network effect
Own It® works best when many stores take the same consumer-first approach.
The more members, the more reasons to register. The more shoppers register, the more each member gains. Because owners set the rules, growth comes without the complaints.
What the laws ask. What the Alliance helps with.
Designed to help you meet these duties. Compliance depends on how you deploy it, and this is not legal advice.
| Law | What it asks of you | How the Alliance helps |
|---|---|---|
| Illinois BIPA | Written consent before collecting biometric identifiers, a retention and destruction policy, no profiting from them, and a private right of action. | The owner's registration and settings are the consent record. Access is gated and logged. You hold a decision, not a template. |
| Texas CUBI | Inform and obtain consent before capturing a biometric identifier for a commercial purpose; no sale without consent. | Requests that lack the owner's permission return nothing, so there is nothing to sell or disclose. |
| California CPRA and CCPA | Rights to know, delete, correct, and limit use of sensitive information, including biometrics. | The owner exercises those rights directly, in real time, and sees every use. |
| EU GDPR | Explicit consent for special-category data, with withdrawal as easy as giving. | One tap withdraws. Purpose limits are part of every permission. |
The Alliance promise
Every member signs the same five commitments. They are the reason a customer can say yes.
- You own it.Your customer owns their numbers, emails, handles, identities, attributes and locations. You are a guest.
- Only what is permitted.You use only what the owner permits, for the purpose they approved, while they permit it.
- No storing, no reusing.You do not store or otherwise use it without the owner's explicit permission.
- Stop on revoke.When an owner withdraws, you stop at the next request.
- Every use is logged.The owner can see each request and each decision.
Who joins
Retailers and malls
Welcome offers and pickup alerts for the shoppers who want them.
Venues and stadiums
Entry and wayfinding for ticket holders who opt in.
Banks and health systems
Identity checks with consent built in.
Employers
Workforce access without holding biometric templates.
Government and public safety
Emergency access that respects who may see what.
Brands and AI platforms
Personalization that people choose.
Delivery and rideshare
Reach a customer without holding their number.
Software vendors
Add owner control to your product.
See the member side
Pick a company, an owner and an item. You get a decision, never the raw data. The owner's rules are the ones set under FOR YOU.
Join the
Apply, sign the promise, connect, and display the seal.
Five everyday situations
Each one uses the rules of the made-up people under FOR YOU. Change a dial there or right here and watch the answer change.
The $1,000 coat she'd buy if she knew
Maya is shopping at Macy's. Her size in a wool coat just went on sale. Three ways the store can handle it.
Macy's is allowed to use Maya's face attribute, not her phone number, so option 3 asks her. Try the time options in the prompt.
One mall. Two stores. Two different answers.
Maya has allowed Macy's, when she is local. She has not allowed Nordstrom. Her face attribute is the item in play.
A phone number that points to the right door
Dev's mobile number can lead approved people to his office and a GeoSite that walks them from the street to Suite 210. Everyone else gets a call, and nothing about where he is.
Tip: add “Delivery driver” to Dev's allowed list under FOR YOU, or set the dial to Ask me first, and look up again.
A text from a store that never learns your number
Pizza Co wants to tell Maya her order is ready. Maya approves in the moment, and the message arrives through the relay.
If you choose “Always allow Pizza Co,” remove it from Maya's allowed list under FOR YOU to see the prompt again.
WHAT PIZZA CO SEES
WHAT MAYA SEES
Your trusted agent in an AI world
An AI trip planner asks where Maya is. Own It® acts as her agent: she picks how precise, and for how long.
Ownership you can enforce, one request at a time.
Most systems are built around whoever holds the data. This one is built around whoever owns it. Every use of an identifier is a fresh decision, made against the owner's current rules.
What happens on every request
Allow
The member receives only what was permitted: a yes or no, a relay, a neighborhood instead of a street address, or a short-lived grant.
Deny
Nothing comes back. A member that is told no agrees not to use the identifier.
Ask the owner
The owner gets a prompt, answers in seconds, and can allow once, allow always, or decline.
Five principles
- Ownership sits with the person.The registry entry belongs to the owner. It is an asset they control, not a record held about them.
- Identity is separate from the thing it identifies.An identifier is resolved without the raw biometric or the underlying location traveling with it.
- Permission is checked at request time.A yes from March is not assumed to be true in September.
- Revocation is immediate and the owner's to exercise.It takes effect at the next request.
- Every resolution leaves a record.The log is a by-product of how the system works.
What changes when the default flips
| Holder-owned today | Owner-controlled | |
|---|---|---|
| Consent | A signature captured once, proven later from the holder's records. | A live setting the owner edits. The current setting is the proof. |
| Purpose limits | Policy language, enforced by audit and trust. | A parameter checked before anything is returned. |
| Deletion | A request sent to whoever holds a copy. | An owner action that applies at the next request. |
| Breach exposure | Grows with how much was collected and how long it was kept. | No central pile of raw biometrics or location history. |
| The person is | The subject of a record. | The owner of an asset, with a live switch. |
A trusted agent for an agentic world
AI assistants will act for people and for companies. They need to know who authorized what, where, and for how long. Own It® is the agent on the owner's side of that conversation: it holds the rules, answers on the owner's behalf within them, and asks when it should.
Masked reach
A vendor can message you through the relay without ever receiving your number.
Scoped sharing
Location at neighborhood precision, for thirty minutes, for one purpose.
Place-aware access
A phone number can lead approved people to an address and a GeoSite® that guides them to the door.
Protected by U.S. Patents 9,678,986 · 9,928,252 · 10,565,239 · 10,956,457 and patents pending. WGRS Licensing Company, LLC.